That pretty much sums up Apple’s new line if iPhones and iPads. James Kendrick noticed that Apple didn’t give much love to the new iPad mini 3:
While it was evident Apple believes the iPad Air 2 is a big play for the company, the new iPad mini 3 didn’t have much of a launch.
The new little iPad only got a few minutes of discussion at the event, and wasn’t demonstrated at all. This was probably due to how little has changed from the iPad mini 2. Apple added Touch ID — the secure fingerprint reader —and a gold option. Everything else in the iPad mini 3 is exactly the same as the iPad mini 2.
That new Touch ID sensor results in the iPad mini 3 starting at a cost of $399, which is $100 higher than the iPad mini 2. Adding the same Touch ID sensor that’s on the iPhone is a good feature, but not at that price.
It’s a no-brainer. Apple makes more money on the iPhone 6 than on the iPad, but it does say that Apple is interested in making more money than making iPad mini customers happy.