What happens when a designer’s company goes out of business and he becomes unemployed? Etsy and a gallery of stickers for MacBook users.
My favorite:
Leno and Letterman notwithstanding, what is the one thing Americans do more than Europeans every night? Browse the internet. Nate Anderson on internet traffic:
North American Internet traffic peaks at 11pm and drops off consistently all night; European traffic peaks at 7pm and plummets soon after.
Someone is staying up late and someone is going to be early.
The data certainly suggests that Europeans tend not to use the Internet for evening reading/entertainment/guild raids, while Americans are increasingly using it to watch video and play games in the evenings.
If it’s not going to be early, what is different about the respective browsing habits?
North Americans spend their evenings playing online games, watching porn, watching online movies and TV shows, and browsing the Web.
So, what are the Europeans doing?
The Macalope on making sense of Apple’s acquisition target rumors.
They make sense for jerktastic Internet pundits who love to write Apple porn.
Pundit and porn writer am I.
Remember those faulty Nvidia graphic chips in Apple’s MacBook line? They’re also in Dell and HP notebooks and the subject of a class action lawsuit against Nvidia after their so-called remedy failed to satisfy.
Worse, this ‘remedy’ fails to solve the actual problem. Instead, this measure only ensures that the Class Computers will fail after the OEM’s express warranty period expires, potentially leaving consumers with a defective computer and no immediate recourse.
Lots of legalese for ‘fix it, or else.’
Chris Pirillo videos a Mac mini unboxing for his online show. It’s a show about the experience of opening a box. Seriously.
Mac mini is the world’s most energy-efficient desktop computer. When it’s idle, Mac Mini uses less than 13 watts — that’s 45 percent less energy than ever before.
What other companies have customers who record a product unboxing as an event?
It’s a blast from the past. Google, the high technology advertising company, launched a billboard advertising campaign to promote Google Apps vs. Microsoft Office.
Commuters in New York, San Francisco, Chicago and Boston will see a different message promoting Google Apps each weekday throughout August. Called “Going Google”, the campaign targets IT managers stuck in traffic and informs on the benefits of switching to Google Apps.
The billboards are distinctively black text on white background with a simple message in a plain typewriter font.
The new campaign for Google Apps can be widely seen as a direct stab at Microsoft’s productivity and e-mail offerings, explaining the benefits of using cloud computing solutions. Microsoft is also planning to launch Office Web Applications, free of charge, together with the 2010 of its desktop productivity suite.
It’s a good thing we don’t have roadside billboards in Hawaii.
Do you click on web page advertising? A certain percentage do. What about your iPhone? Do you click on iPhone ads? A smaller percentage do. Much smaller. A study from Chitika Research:
Of the 92 million impressions cited in the study, approximately 1.3 million (1.5%) came from mobile browsing. While non-mobile held steady with a 0.83% clickthrough rate, mobile as a whole pulled a mere 0.48% – just over half of the average.
What about smartphones?
Of the five major smartphone operating systems – Google’s Android, Apple’s iPhone, Microsoft’s Windows CE, Palm OS, and Research In Motion’s BlackBerry – iPhone ranked the worst for clickthrough rate at a dismal 0.30%. iPhone also accounted for the bulk of mobile hits, at 66%.
I take some of those stats with a grain of salt, particularly the CTR. We’ve used Chitika advertising on Mac360 for a few years, and it ranks as one of the worst performing ad services available, only slightly better than Yahoo! Publisher.
Copyright © 2005 - 2010 Ron McElfresh, Honolulu, HI. All Rights Reserved.
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