Beleaguered Microsoft is feeling the pinch of Mac market share gains. The response? Television commercials featuring laptop hunters who bypass the Mac for less expensive, lower powered PCs.
Apple’s response? Another targeted barrage of Get a Mac commercials which skewer PCs on customer care, viruses, freezes, etc.
Why does the Windows maker bother with poking at the Mac? Check the results of a recent University of California, Davis survey:
Mac ownership has more than tripled, from 7.2 percent in winter 2006 to 23.4 percent in winter 2009.
The trend is clear and Microsoft is desperate. Note the Elimination commercial; ‘I’m a Megan.’