Apple launched a couple of new television commercials to coincide with the launch of Mac OS X Snow Leopard. One commercial features Elaine Benes’ old boyfriend on Seinfeld, David Puddy, as the top of the line Windows PC. With an attitude. Video on Fortune:
“Top of the Line” and “Surprise” zero in on one of the main differences between the two systems — the profusion of viruses and other malware in Windows and the lack thereof in Mac OS X.
The former features Patrick Warburton, Puddy, on Seinfeld. Both feature Justin Long as the Mac, and John Hodgman as the PC.
Both Apple spots feature women vaguely reminiscent of Lauren, the red-headed star of Microsoft’s Laptop Hunters advertising campaign. That series was notable for never actually mentioning Windows, focusing instead on low-prices and hardware specs.
After the shopper decides on a Mac instead of a PC, the faux-suave Warburton hands her his business card and says, “When you’re ready to compromise, you call me.”