Charlie Brooker on Microsoft’s grinning robots or the Brotherhood of the Mac. Which is worse?
On Mac users:
I’m a bigot. A hopeless bigot at that: I know my particular prejudice is absurd, but I just can’t control it. It’s Apple. I don’t like Apple products. And the better-designed and more ubiquitous they become, the more I dislike them. I blame the customers. Awful people. Awful. Stop showing me your iPhone. Stop stroking your Macbook. Stop telling me to get one.
On Windows PC users:
I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it’s there, and there’s nothing you can do about it. OK, OK: I know other operating systems are available. But their advocates seem even creepier, snootier and more insistent than Mac owners. The harder they try to convince me, the more I’m repelled. To them, I’m a sheep. And they’re right. I’m a helpless, stupid, lazy sheep. I’m also a masochist. And that’s why I continue to use Windows – horrible Windows – even though I hate every second of it.
In the end, Charlie decides that his misery with Windows, the status quo, is preferred to becoming a Mac user.