Michael Wolff on Google’s iPhone killer, the Nexus One:
I don’t get Nexus One, the Google phone. It seems like an expression of terrible ambivalence. All these expectations, all these competitive impulses, so they had to do something.
Why? And What?
The phone would be the next elemental link in the development of real-time media, the revolution of our time (or, anyway, of the moment). But instead it’s a what…? Just an iPhonish phone. A bit less, or a bit more, depending on your level of Google love and awe. It doesn’t seem to be bad. Apple certainly needs the competition—the world benefits.
Google is already a mature enough company to have lots of people fretting about brand extensions. This product has fret written all over it. And committee politics. It thrills nobody, it offends no one. It’s an incremental move, a toe-into-the-water approach.
Google’s Android phones are competition for Apple’s iPhone. But they’re not iPhone killers.