From Kit Eaton in Fast Company, Why Google and Microsoft Are Bad-Mouthing Apple’s Chatty Siri.
Search in its most simple Internet-based results comes after this layer, because–as we all know–it’s often a case of having to scan search results to try to find the data you’re looking for, and that’s just the way the Net works.
Siri could gum up Google and Bing (and Yahoo) ad revenue.
Bad mouthing is always about ego and money.
Google and MS, instead of gaining millions of search queries via the little search box in the top of Apple’s Safari browser, could lose significant chunks of their traffic away to other targets at Siri’s suggestion. With tight integration with OS X, Siri could also make the Mac a wholly new and intuitive computing experience that would further threaten MS’s desktop Windows market, and Google’s fledgling Chrome market.
First, the bad-mouth, then comes the copying (what Google and Microsoft do best).
…both Microsoft and Google will be desperately working, no matter what they say now, on services that behave like Siri on their own platforms…