From AllThingsD and John Paczkowski comes word that Acer CEO J.T. Wang has seen the light. No more cheap hardware, and instead will focus on the so-called ultrabook market, as epitomized by Apple’s MacBook Air.
We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products. Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.
Translation: We’re not making any money on market share and cheap goods.