In a previous life I had dreams of being a commercial designer. Along the way I was informed that real designers actually have talent, ability, and an eye for design. Without any visible talent I decided to go into management.
Still the desire to create designs remained on the back burner and through the years I’ve added more than my fair share of Mac apps to help fill in where my talents lacked.
Logo design is more art than science, but it can be made easier with apps like Logoist for Mac vs. the expense and complexity of Photoshop. Think of Logoist as a poor man’s logo creation machine.
If you’ve ever wanted to create designs but couldn’t do much more than select options from a menu using point and click, you’re likely to enjoy Logoist.
Taste and talent are still pre-requisites for good design, but Logoist brings the tools to the front with a self explanatory Toolbar, coupled with point and click for Borders, Effects, Glass, Gradients, Metal, Patterns, and Plastic looks, all of which can be customized and adjust with precise slider bars.
Add as many layers and effects as you want. Drop in rectangles, text, clipart, and shapes. Each object can have inner and outer shadows, glow, blur, and borders in any color and with multiple patterns.
Text and clipart can be transformed into pinch, ripple, water or other effects. Sophisticated tools such as Bézier paths make it easy to manipulate shapes and clipart.
There’s even a built-in collection of clipart, patterns, and shader tools.
Logoist isn’t Photoshop and definitely belongs in the point and click class of design tools, but it compares well with TypeStyler and Art Text for the Mac, both in functionality and price (click on the images above for a larger, close up, pop up view).