Apple tops ABI Research’s Competitive Assessment of mobile app stores. Google is second, Microsoft third, and, does Amazon have an app store?
All is not bleak for Microsoft, though. ABI Research ranked Microsoft tops in app discoverability.
Discovery is an area that has been given significant importance, because when a customer arrives at an app storefront much of the following download activity is based on how the vendor presents and highlights its inventory, especially through various charts.
Discovering apps on the Microsoft app store is easier when there are nearly one million fewer apps.