According to conventional wisdom, Apple is a consumer electronics maker, while Microsoft owns the enterprise by supplying businesses with Windows, Office, server and developer applications. But when it comes to smart phones and tablets, Apple owns the enterprise. Good’s latest Device Activation Report.
This quarter’s report showed a clear preference for iOS devices, which accounted for 77 percent of all activations and captured eight of the top ten spots on the most popular device list this quarter. While Android activations dropped 6.3 percent as compared to Q4 2011, they still accounted for 22.7 percent of all activations for the quarter, which were primarily driven by Android tablets. Windows Phone devices came in a distant third for the quarter, capturing just 0.5 percent of overall activations.
So much for conventional wisdom.