Apple took a huge risk by opening their own retail stores (over 400). Microsoft is doing it, too (over 30), and now comes word that Google wants their own retail stores.
Matt Egan in Fox Business:
The new stores would sell Google-branded hardware, perhaps including Android-powered smartphones, Chromebook laptops, Google TV software and eventually the company’s Google Glass gadget.
Here’s the problem. Profit margins on Apple products are the largest in the industry and helps the company maintain profitable stores. Android and Chrome devices have little to no margin to pay for the cost of running stores.
Maybe they’ll make it up on volume.