If necessity is the mother of invention, then it’s likely that Apple had a necessity to create their own Maps, displacing Google Maps from iOS. The only problem, of course, is that Apple’s Maps data has a few problems (so does Google Maps, but, obviously, fewer).
Apple’s Maps in iOS 6 caused millions of iPhone users to look for alternatives. One of my favorites is Waze, which is now used more on my iPhone than Apple Maps. It’s free, so give it a try.
To learn a little more about Waze, Matt Lynley interviewed Waze CEO Noam Bardin in The Wall Street Journal.
Now everyone has more or less the same device — it’s part of a flattening of the world. People don’t really understand how bad it can get in Brazil and China when it comes to traffic. When you see how terrible it is, that’s where we see it providing so much value.
Waze captures and distributes real time traffic data. Nothing is better.