What happens when Apple launches a new product? A quick look at history indicates that Apple has launched and then sold out of new iPhone models, new iPad models, and even a number of new Macs. Historically, especially for iPhone and iPad, a weekend launch of a new product also means that Apple divulges how many units were sold.
Microsoft did the same thing with the Zune and now with the Windows 8 Surface Pro tablet. Daniel Eran Dilger in Roughtly Drafted Magazine, Microsoft’s sell out of the Surface Pro.
Comparing this unknown number of sales events with a parallel figure derived by subtracting an unknown number of sales from an unknown number of units in inventory of a second model simply provides reliable proof that Microsoft is an unstoppable force in tablet computing. Whew! the iPad nightmare is over.
In other words, Microsoft sold out of whatever number they had available, and only Microsoft knows the number. How does Microsoft’s lack of numbers compare to how Apple is treated when the company sells out of a new product?
When Apple sells out, its most rabid fans take the company to task for screwing up. When failed products sell out, their fans hold up the inventory problem as evidence that somebody is actually buying a product that professional reviewers are expressing annoyance and disappointment over.
It’s a double standard. The Zune sold out, too, but Microsoft did not release sales numbers. How’s the Zune doing these days?