Nicholas Carson in BI:
I see one piece of content shared by a friend at the top of my News Feed. Then I scroll down for more. But instead of seeing more content, I am deluged with ads.
Advertising is what makes the world go round.
I get it. Facebook has to make money, and the way the company has to figured out how to do that is by selling all this real estate to marketers. As a consumer, I know that’s what keeps my favorite family photo-album sharing service free. But with all the data Facebook has access to – my online browsing habits, my offline shopping history – can’t it something more clever?
Facebook isn’t alone. Check out a search results page on Google. Depending on the search term, two-thirds of the results page can be devoted to paid advertising.