Apple board member Mickey Drexler on J.Crew’s turnaround in Fast Company:
You cannot copy high quality, and it takes a long time to get a reputation for quality.
JD Power on Apple’s iPad:
For the second consecutive study, Apple ranks highest among manufacturers of tablets in overall owner satisfaction. Apple achieves a score of 836 and performs well in four factors: performance; ease of operation; styling and design; and features
Consumer Reports on Apple:
The company scored far higher than the other big companies for the elements that make for successful online and phone support: ease of contacting staff, clarity of advice, technical knowledge, patience, and time for follow-up.
Maybe there’s another reason that Apple’s stores are packed with customers, and that Apple owns about 70-percent of the smartphone and tablet industry profits, but I think it has something to do with quality.