From Haydn Shaughnessy in Forbes.
Apple has always been great at service development, so I read the iOS redesign as an attempt to prepare the way for a larger service layer. One big challenge lies in the timing – launching a new phone, with a radical new UI design into a highly competitive market where growth is slowing. Apple faces a tough Fall.
I’m not keen on the pastel colors in Apple’s iOS icons, but any consideration that the company’s new ‘flat’ design copies Windows Phone is ludicrous.