From The Week, more details on an Apple plan to set up an iPhone trade-in plan.
Old, traded-in phones will be refurbished and resold to customers in emerging markets, such as Asia, Africa, and South America, where smartphone adoption is still in its early stages. By capturing new customers and locking them into iOS early, Apple could theoretically snag two users for the cost, very roughly speaking, of producing a single new device.
Shrewd. Apple’s older phones are more coveted by some customers than competitor’s new phones.