I like this idea. J.M. Manness in Seeking Alpha:
The MacBook Air is solidly positioned as Apple’s entry level, full scale laptop. For every jump in A-series performance, Intel will do the same with their line. No, Apple will not do this to the Air. They will do it to a new line – I hypothesize it will be the MacBook Ether.
Really? Ether? Does the general public have any idea what ‘ether’ means in computing?