There’s lies, damned lies, and statistics. Flurry says the average iPhone app costs only 19-cents. The average Android smartphone app is only 6-cents. Why so low?
Some might argue that this supports the idea that “content wants to be free”. We don’t see it quite that way. Instead, we simply see this as the outcome of consumer choice: people want free content more than they want to avoid ads or to have the absolute highest quality content possible.
The problem here is the math. While a large number of apps on both iOS and Android are free, many are also in-app purchases which essentially amount to a free trial app, but added functionality costs more.