Talk about a bad case of myopia. Sam Mattera:
Unlike makers of luxury cars and expensive handbags, market share matters to Apple. Strictly offering the aspirational product just isn’t going to cut it.
Apple seems to have a strange way of showing that marketshare matters; mostly by ignoring marketshare.
In order to survive, Apple needs to maintain a sizable market share. As Android has grown, iOS has dwindled, and now stands at just 14% of the worldwide market. A cheaper iPhone could’ve done much to change that, but unfortunately, Apple appears to be unwilling to release such a device.
Ipso facto, Apple can’t survive as a premium brand because it doesn’t have enough marketshare. In the world of numbers there are lies, damned lies, and statistics. What percentage of Android’s total world marketshare buys apps? A good counter example to Mattera’s argument is the Mac itself, which has a low marketshare, plenty of customers, high profits, and plenty of quality apps.