Another armchair quarterback report from Brad Hall.
On Tuesday Apple introduced the iPhone 5S and 5C. We learned from the much anticipated announcement the iPhone 5C would be a cheap, plastic iPhone in five colors.
That’s it? What happened to “Apple the Innovator?”
Hmmm. Let me think about that a moment.
Mac, iPod, iTunes, iPhone, iPad. That’s called disruptive innovation and it doesn’t come around too often. Name another company with a similar track record.
When Steve Jobs passed away, some analysts wondered, “Will Apple ever produce another breakthrough product?” At the time, I was convinced that it would. Apple was consistently one of the three most desirable employers for MBA graduates. Certainly, the best minds in America could carry on. But so far they have not.
Disruptive innovation vs. iterative innovation. We’re in the iterative stage now. 64-bit CPU, motion processor, fingerprint identity sensor, solid polycarbonate case.
Apple is just acting like, well, Apple has always acted.