Michael Mace points out the obvious. Apple’s newest competitor (Microsoft plus Nokia) has decided to be more like Apple.
Ten years ago, everybody in the tech industry — and I mean everybody — was convinced that the best way to dominate a technology market was to create an operating system and license it to a bunch of other companies.
That worked out well for Microsoft, but Apple’s Mac became the most profitable personal computer line on earth.
But then Apple transformed the phone market with the iPhone, and created the tablet mass market from scratch with the iPad. Suddenly the proprietary approach started to look a lot better.
Google bought Motorola to produce better smartphones with Android OS. Microsoft bought Nokia to produce better smartphones with Windows Phone.
It’s the Apple way.
Samsung, and other Android licensees stand alone, relying on both Google and Microsoft (or, other anemic OS’s like Firefox OS) for the operating system component.