The problem isn’t that the iPhone will be gold, per se. Rather, it’s that the device could be called a light shade of “champagne.” And now a trade association for French wines is preemptively warning Apple against doing so.
In 1987, the Comité Champagne sued Perrier for marketing one of its products as “The champagne of mineral waters.” Other high-profile suits include a 1993 case targeting a perfume from Yves Saint Laurent and, more recently in 2002, a champagne-flavored yogurt from Sweden.
So, no ‘Champagne’ colored iPhone, right? Not so fast.
Apple is being characteristically tight-lipped about what it’ll call its new iPhone color, but it has a history of stomping on other brands. In 2007, Apple settled a yearlong dispute with Cisco, which had also released a product under the name “iPhone.” The settlement allowed both companies to use the word
Cisco has an iPhone?
All of which is to say that while Apple could face a major legal hangover if it moves forward with the name “champagne,” it’s a situation the company is probably familiar with by now.
The agony and the ecstasy of having deep pockets.