This is a sign of the times. AP:
Now, all Google search is securely encrypted, and web site owners no longer know which words people use when searching Google to find their sites.
A lot of people who conduct marketing on the web are freaking out about it: Now, they’re basically flying blind.
And they’re angry, because the data that has been switched off is the “organic” search data, not the paid search data generated when people click on search ads. In other words, the only data Google is now providing about what words generate incoming traffic is for people who pay to advertise on Google.
Google offers users privacy but then sells the resulting data to their customers.