Nicole Goodkind on ‘Why the Microsoft Surface Tablet is “Awkward and Confused.”‘ Aaron Pressman:
Microsoft’s new commercial has the new high-end expensive Surface Pro and their low-end cheaper Surface that’s like an iPad in the same commercial…it seems like they haven’t figured out what the strategy is. I don’t know that consumers can gravitate towards something when they don’t even understand what it’s supposed to be.
If Microsoft doesn’t know what the Surface tablet should be, and TV commercials don’t highlight the benefits, and tech media pundits can’t figure it out, how will customers respond? Due this fall: Kindle Fire HDX, iPad mini 2, Surface 2. Which will sell the most?