Much has been made of the shift from traditional PCs to mobile devices, hence, the post-PC era. Another shift is on the way. Brandon Bailey:
After nearly 20 years, the era of Web-based “cookies” appears headed for an end, as companies like Google (GOOG), Apple (AAPL) and Microsoft explore new ways to track Internet users’ habits, from desktop PCs to smartphones and tablets.
Cookies have become more fragile. People don’t trust them; browsers are blocking them. So the industry is looking for a replacement… It’s not cookies that people don’t like. It’s tracking.