Adrian Kingsley-Hughes on a Qualcomm executive’s response to Apple’s 64-bit A7 chip in the iPhone 5S.
The 64-bit Apple chip hit us in the gut. Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.
So much for Apple’s marketing gimmick, huh?