Rocco Pendola on cable TV.
There’s probably nothing more popular than the notion of a la carte pricing from cable (or satellite). In fact, there’s so much consensus that a la carte is righteous and cable companies are evil for not providing it that you really can’t be against it. Being against a la carte pricing is akin to being for cancer or child abuse.
On how Apple and Amazon do it.
Apple offers a la carte. Amazon offers a la carte. That’s what we want. Apple, for instance, doesn’t make you buy a package of core apps or something of the sort. It’s choose what you use. And, while it makes perfect sense for the circumstances, it’s not like it’s all that sexy.
What about the cable TV companies?
There’s this misnomer that cable companies don’t want to offer a la carte pricing. Historically and at the moment, they haven’t and don’t. But that’s because there’s been no need to mess with a very lucrative business model. However, when a company as massive as TWC/CMCSA emerges, the game changes.
Pendola argues that we buy a la carte from Apple and Amazon and if we could do the same from the cable TV company we would buy more than we think.