It’s been awhile since Apple launched a new product category killer on the order of iPhone (2007) and iPad (2010). What’s next? Nick Bilton on the iThingamajig.
In March 2012, Mr. Cook said Apple’s pipeline was “full of stuff.” In May 2012, he said “the juices are flowing,” at Apple and “we have some incredible things coming out.” Then in an April 2013 earnings call, Mr. Cook said that there was “the potential of exciting new product categories,” and that “we’ve got a lot more surprises in the works.” Again this week he promised a new product category.
Two years and nothing.