Sometimes I wonder if companies do focus groups with their own employees. Polly Mosendz on McDonald’s new mascot, Happy:
Happy is an animated Happy Meal Box, completely with soul-scanning eyes, a black hole mouth, and judgey arms, Happy is the new ambassador of the restaurant’s new healthy Happy Meals. Maybe McDonald’s is trying to scare children into eating their vegetables.
Happy is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt.