With the exception of Apple, the rest of the mobile device industry seems to be heading downwards in price. So, here’s Microsoft doubling down by copying Apple again with the new Surface Pro 3, a MacBook Air killer that’s really an enormous tablet. Buster Hein:
Instead of taking on the iPad Air’s 9.7-inch display, Microsoft is thinking even bigger with a 12-inch Surface Pro 3 that could make it the perfect competitor for Apple’s long-rumored 13-inch iPad Pro.
If Apple had a 13-inch iPad Pro.
At 9.1mm thick the Surface Pro 3 is nearly 2mm beefier than the iPad Air, even though its the thinnest tablet Microsoft has ever made. It sports a 12-inch HD display with a 3:2 aspect ratio, carries between 64GB and 512GB of storage, and comes with three CPU variants, including Intel’s latest Core i7 processor.
To get back in the game Microsoft needs to be price competitive, right? Wrong.
Starting at $799, Surface Pro 3 launches Wednesday and while its 800 grams of weight is nearly double the iPad Air, Microsoft boasted that it’s 279 grams lighter than the 11-inch MacBook Air – the device Microsoft considers Surface’s No. 1 enemy, even though it’s still a pain in the ass to use in your lap.
What’s it look like? A mashup of an iPad Air and a Surface Pro 2, but bigger. Much bigger.
Add the separate keyboard and up the CPU to match the MacBook Air and not only is the Surface Pro now heavier and fatter but it costs more, too.