Details from Samsung’s deposed design chief, Donghoon Chang a month ago:
We don’t start out by deciding whether to use metal or plastic first. The material most suited to the message and design theme we try to deliver is what we select… For the Galaxy S5, we wanted to express fashion, style, and trend. The materials we selected reflected that.
Instead of going to consumers first, Apple comes up with a zillion different options on its own and picks the best one. It’s the opposite strategy Samsung employs. On one end of the spectrum you have Samsung, which thinks it should go with what users want; on the other end you have Apple, which thinks it can decide on its own what’s best for users.
Samsung’s sales and profits have dropped while Apple’s sales and profits continue to climb. Samsung’s chief designer was fired while Apple design head Jonny Ive receives awards.