America’s premier sports car is a bargain starting at $54,000. Compared to competitive sports cars which are priced at nearly double, why is the Corvette’s price not higher?
Chevy, cleverly, wants consumers to ignore comparisons to four-door vehicles of any sort. GM steers comparisons to two ridiculously priced cars, both from Porsche. The first is its iconic 911, which has a base price of $82,000.
None of Macintyre’s analysis explains why the Corvette’s price tag is lower than comparable sports cars, mostly because there are few that are comparable.