Apple Inc. and co-founder Steve Jobs have been intertwined since the company was launched in the mid-1970s. That was then and this is now and Steve Jobs is gone, replaced by his First Officer, CEO Tim Cook. The NYT’s view of Cook’s attempt to make Apple is own his a worthy read; especially if you like fiction.
Lower-level employees praise Mr. Cook’s approachability and intellect. But some say he is less hands-on in developing products than his predecessor. They point to the development of the so-called iWatch — the “smartwatch” that Apple observers are eagerly awaiting as the next world-beating gadget. Mr. Cook is less involved in the minutiae of product engineering for the watch, and has instead delegated those duties to members of his executive cabinet, including Mr. Ive, according to people involved in the project, who spoke on condition of anonymity because they were not authorized to speak to press.
So, Apple refused to let the NYT’s hatchet men interview Tim, so they carved up Cook in effigy instead. Is there any news organization today that simply sticks to facts? Or, is the NYT’s now in the fiction business because it pays better?
FWIW Department: Apple’s executives sure looked confident during the WWDC 2014 Keynote presentation.