Tesla Motors went the simple route for its first two models, with the Model S for sedan, and Model X for crossover. Today, Tesla’s Elon Musk revealed that the third, smaller sedan Tesla plans next will be called the Model 3 — and by doing so, will still keep an inside joke alive.
The inside joke?
Musk has long said that after naming the S and the X, the next model Tesla built should be called the Model E so that the lineup would spell S-E-X. The only hurdle: Ford, which feels somewhat aggressive about non-Ford cars named Model anything, and threatened a lawsuit should Tesla go ahead with the E nomenclature. So, Musk says for the Model 3, Tesla will represent it with three bars — spelling S-III-X instead.