Jeff Gamut with details and perspective on the European Union’s attempt to get Google and Apple to stop calling free games with in-app purchases “free.”
Google has capitulated, and now the EU is calling out Apple for failing to take action, although Apple thinks it’s already doing more than other companies to keep consumers well informed.
But not any more.
EU’s concerns stem from complaints that free games often include on-app purchase options that trick children into spending real money. With real money changing hands, the EU doesn’t think the games qualify as truly free and shouldn’t be labeled as such.
I have mixed emotions on this. The games are free and playable. More features cost more money, and in-app purchases for such have become a big business for Apple and developers. If children are old enough to download games, they should be able to read, and if they can read then what’s the problem?