All it takes is a little success to signal a doomed future. Apple’s success was followed by ‘gloom and doom’ which never materialized. Marvel has never had it so go so now it’s about to get bad. Brian Lowry:
As credits rolled on “Guardians of the Galaxy,” a thought came to mind: Everybody at Marvel slapping high-fives should be forced to watch the movie with someone who is unfamiliar with the comics, then quiz them regarding what happened — or who exactly Thanos is.
The movie’s stronger-than-anticipated opening will no doubt leave the Disney-owned studio feeling invincible, adding another hit to its notably flop-free honor roll. Moreover, “Guardians” achieved those results with a second-tier property, possessing minimal name recognition.
All good signs, right? No.
Yet within the stratospheric liftoff for “Guardians” lie the seeds of failure, and the sort of ostentatious big-budget misfire that Marvel has thus far, impressively, avoided.
Even before the release, “Guardians” looked like a double-edged sword — a title that threatened to disappoint at the box office, or perhaps worse, embolden Marvel to plunge ahead with more relatively obscure titles, until the law of averages (and Hollywood’s version of gravity) inevitably catches up.
In other words, just like Apple, things are looking up; until they’re not.