If you can’t beat ’em, and you can’t join ’em, bash ’em. Samsung, which is gettered hammered by Apple in the premium smartphone segment, and attacked by low cost Chinese makers at the low end, tries to look cool by bashing Apple. MDN has all the commercials and BGR the details:
What’s interesting is that Samsung isn’t making fun of Apple customers anymore, which was a strange approach anyway to convince iPhone fans to switch to the next big thing in previous years, but instead it’s making fun of Apple Genius employees, who are supposedly making fun of their own products.
Yeah, like that will make Apple customers switch. Where are the Samsung geniuses?
Samsung is making fun of Apple’s big screen devices and wearables, while at the same time promoting its own devices that were unveiled just days ago and happen to be… big screen devices and wearables.
To prevent alienating prospective customers, bashing needs to be subtle and humorous to be effective. You know, like the ‘I’m a Mac, I’m a PC‘ commercials from a few years ago.