Steve Kovach with interview details from Apple’s design honcho Jonny Ive interview.
An audience member asked Ive how he feels about companies copying Apple designs. Ive called it “theft” and laziness. He said Apple designers give up so much to design products, that it’s offensive when someone copies.
So, imitation is not the sincerest form of flattery?
There is a danger…I don’t see it as flattery. I see it as theft. (Talking about copying desings in general). When you’re doing something for the first time and you don’t know it’s going to work. I have to be honest the last thing I think is “Oh, that is flattering. All those weekends I could’ve been home with my family…I think it’s theft and lazy. I don’t think it’s OK at all.