Is it time for Amazon to admit defeat, shutter the failed Fire Phone, and crawl to Apple and beg for the rights to sell the iPhone?
First, it needs be pointed out all the reasons why Apple and Amazon might not want to work together. Amazon was the prime witness, and arguably the instigator, of the federal government’s crackdown on Apple’s eBook pricing. Despite the straightforwardness of selling the no-contract iPad, Amazon refuses to officially carry it, instead steering customers toward its own Kindle Fire tablet while only offering various older-model iPads at oddball pricing. These two companies don’t get along – and yet they are partners when it comes to reselling Mac computers and other product lines.
I don’t see this happening anytime soon, but if Amazon gets to sell the iPhone it will be a classic case of groveling at the lowest possible level. Snails and slime would be looking down on Amazon CEO Jeff Bezos’ position at the feet of Apple CEO Tim Cook.