Car dealers are notorious for marking up popular models, but one dealer pushed the latest Dodge Challenger SRT Hellcat into Aston-Martin territory. From Justine Hyde:
Caught over the weekend by one of the Dodge forums… a San Diego-area dealer asking for a “market adjustment” that would raise the cost of the 707-hp Hellcat to $212,175 — or roughly twice the price of a new Dodge Viper. Dodge executives knew that the $59,000 Hellcat would likely draw some “market adjustments,” so it set rules for supplying dealers that rewarded turnover — the more quickly a dealer sells its Hellcats, the more it gets — in hopes of limiting such practices.
Who would pay that much for a Dodge?