Former Apple executive Jean-Louis Gassée on the potential for an Apple car.
Apple has made a commitment to better in-car systems, not in and for themselves in isolation, but as a reinforcement of the iOS ecosystem. If the large number of engineers that they’ve “poached” from Tesla seems a bit much, consider again the enormous size of iPhone (and iPad) revenue for this past quarter: $60B – compared to GM’s $40B for the same period. To Apple, anything that helps the iOS ecosystem is well worth what looks like oversized investments to outsiders.
So, it’s Apple wanting to put iOS into every car on planet earth vs. making one with an Apple logo. Do you want one?
An Apple car feels good: design, quality, service, trust. A winner. I’ll buy two. It’ll work because it’d be really great if it did… but a small matter of implementation – actually the larger Moore’s Law intrudes.
The fantastic Apple Car is a fantasy.
But what a great fantasy to ruminate over for a few years? Just like we’ve done with an Apple-branded TV. My only question is, “Where is Gene Munster on this rumor?”