Rob Price on Google’s problem with browser users using a search engine other than Google.
Google suffered a noticeable defeat in November. Mozilla, the company behind the web browser Firefox, decided not to renew its relationship with the search giant, instead signing a five-year deal to make Yahoo the default search engine on the browser.
Since then, Yahoo’s share of the search market has grown healthily, from 8.6% in November to 10.6% today. And Google’s has correspondingly declined: In February, its market share dropped below 75% for the first time since 2008.
If only Apple would dump Google, a trend would continue.