What’s special about this story is not so much the Mercedes truck (which looks like a Mercedes), but who the company needs to make it happen. Ben Zhang:
Mercedes-Benz announced last week that it’s planning to build a pickup truck. The news was stunning, given that the pickup segment is ultra-competitive.
But Mercedes likely isn’t going it alone. According to the Wall Street Journal’s William Boston, the company is in talks with Nissan to use the “framework” of the company’s Navara mid-size pickup as the basis for its truck.
That’s right, it’s a Mercedes by way of Japan.
Sources also told the Journal that the Germans are in talks to use Nissan’s factories to produce the pickup.
What would a Mercedes pickup truck look like?
Think Titan with a Mercedes grill.