Volkswagen is doing great. But not in the U.S. So, how is it that the fastest selling car in the country is a Volkswagen (and a station wagon)? James Derek Spaienza with the setup:
Despite being poised to overtake Toyota as the world’s largest automaker, the company is suffering from below-average profit margins worldwide, and it sits stalled as the 14th best-selling automaker in the U.S., the world’s second largest auto market.
And the real news as it pertains to the highly coveted U.S. market:
Volkswagen’s Golf SportWagen sits on a dealer lot for just nine days before finding a buyer, making it the fastest-moving new model on sale today. In contrast, the BMW 650i XDrive convertible is America’s slowest-selling car, moldering on dealer lots an average of 180 days before finding a taker. With gas prices still relatively low, 18 of the 23 cars on the list were SUVS or crossovers, making the Volkswagen’s position atop the list that much more surprising.
Ah, lies, damned lies, and statistics. It’s all in the definition of ‘fastest selling car.’