Yes. That’s right. Lamborghini is working on an SUV. Justin Lloyd-Miller:
Crossovers, in America, have taken the country by storm. The sedan is fast falling out of fashion as the larger hatches/smaller SUVs offer an ideal blend of fuel economy, space, comfort, and utility. Cars like the Honda CR-V, Ford Escape, and Toyota RAV4 are owning the segment on the entry level, but luxury manufacturers are also enjoying success in the segment — Mercedes’ GLA and GLK, Audi’s Q5, BMW’s X3, and the Lexus RX offer the same formula, only wrapped in more leather and with more gadgetry at a higher price.
What about a Lamborghini SUV?
Expect the Urus — or whatever it will be called — to be as refined and potent as Lamborghini’s super cars when it drops in 2018. It won’t compete with Land Rover so much as it will with Bentley’s forthcoming Bentayga, or the Rolls-Royce yet-to-be-named utility. Don’t expect some sibling rivalry with Porsche; the Urus will likely be priced well above the range-topping $157,300 Cayenne Turbo S.
Good grief. Who buys these things?