Based upon all the unfound rumors floating around you’d think the Kardashians owned Apple. Gene Steinberg lances a few of the most egregious boils.
Of course, this doesn’t mean Apple wouldn’t consider going its own way, or offer its own customized wireless service as an alternative. But even a single move in that direction would be sufficient to freak the industry. It would create an unsavory precedent, and hurt Apple as it negotiates new deals. Yes, I suppose Apple could use the threat of rolling its own to bring recalcitrant carriers in line. “Work with us, or we’ll work without you.”
Apple still works with Samsung, so, go figure.