Vlad Savov on the Apple bias in tech media.
If there’s one constant on the consumer tech calendar, it’s iPhone reviews day. Happening sometime between the announcement and the release of the latest iPhone, it manifests itself with glowing accounts of the latest Apple smartphone at the top of the page, and irate accusations of Apple-favoring bias in the comments at the bottom. This is as reliable a phenomenon as today’s autumnal equinox.
You know, like politicians lying to voters while trying to get elected.
The next time you read an iPhone review, keep all these biases in mind. The iPhone is the favored tech product of a vast swathe of our planet’s population, serving both utilitarian and aspirational purposes. It is the catalyst for and sole supporter of entire ancillary industries. It is the nexus where communication and commerce blend most easily, and it is the surest harbinger of the future that is to come. Any review that doesn’t account for all of these factors might be considered technically objective and ubiased, but it would also be frightfully uninformative. Assessing an iPhone against a blank canvas is akin to describing Notre Dame or Sagrada Família as old, large, religious buildings.
Good grief. It’s a phone. A popular smartphone. An industry-defining smartphone with nominal marketshare. I believe one tech writer’s bias is showing. How so? Every September the good iPhone reviews pour in, and the critics howl, and the customers line up to get a new one.