Some say battery powered cars are the future, which explains why Porsche and Audi are headed in the same direction as Tesla. Andreas Cremer on their efforts to produce a Tesla killer, and a few comments from those in the industry.
As two of the world’s most sought-after auto brands, they represent heavyweight competition for the attention of wealthy, environmentally conscious buyers. But they also boost the credibility and cachet of the all-electric market, which could benefit Tesla.
Remember, Tesla has been at the electric car for a few years and still loses about $10,000 on each model it sells.
Audi unveiled its e-tron quattro sport-utility concept – its first electric model designed for series production – and Porsche its first-ever battery-powered sports car in Frankfurt.
Neither one will show up on dealer floors until 2018.
The two car brands did not reveal many specifics about their models, they are set to match Tesla – whose prices start at around $77,000 – in the crucial driving range department
Industry observer, Laurent Petizon:
Audi and Porsche can make a better car than Tesla in terms of driving experience, balance, suspension and road handling…They have been doing it for 100 years and it’s their job.
Uh huh. Isn’t Tesla’s Model S the same car that gets higher Consumer Reports ratings than Audi, Porsche, and BMW?
That reminds me of Ed Coligan, former head of Palm, laughing off the iPhone’s entry into the smartphone market:
PC guys are not going to just figure this out. They’re not going to just walk in.
Palm? Windows Phone? Someone took their business away from them.